EQUINOX IN TULUM: REBORN WITH THE ENERGY OF THE SUN AND THE MAGIC OF MARCH
The vernal equinox is an event full of magic and meaning in Tulum. During this phenomenon, the sun aligns perfectly with the pyramid of Kukulkan at Chichen Itza, marking the symbolic descent of the feathered serpent, a powerful message of rebirth and balance. In Tulum, this energy is lived with great intensity, giving rise to festivals, ancestral rituals and celebrations that honour the connection between nature, the universe and the spirit. March becomes an ideal time to reconnect, renew and be enveloped by the vibrant essence of this paradise.
ALBORADA MAYA

The Mayan Alborada is an ancestral rite full of spirituality and gratitude. This ceremony is performed to give thanks for the year’s harvest and to ask the Mayan gods for continued abundance and protection. It is a moment of deep connection with nature, where the scent of copal purifies the environment and prayers are raised to the universe as an act of respect for ancestral traditions.
At Alea Tulum, we are joining this sacred practice by passing copal through our areas daily at 6pm from 7-18 March as a symbol of gratitude, freedom and connection to our Mayan roots.
book your stay at Alea Tulum HERE
RALLY MAYA MEXICO: A JOURNEY THROUGH TIME STARTING IN TULUM

Every year, the roads of southeastern Mexico come alive with history and excitement during the Rally Maya Mexico, an event that blends a love for classic cars with the rich cultural heritage of the region.
This thrilling journey begins in the enchanting destination of Tulum, where the mysticism of the Mayan culture meets the pristine white sands and turquoise waters of the Caribbean. From there, the rally winds through breathtaking landscapes, ancient archaeological sites, and vibrant Mayan communities, ultimately reaching the heart of Yucatán.
The Rally Maya Mexico is more than just a showcase of vintage automobiles; it’s a tribute to tradition, gastronomy, and the enduring legacy of the Mayan world. Along the way, participants have the chance to immerse themselves in the cultural richness of the region, while their meticulously preserved vehicles — timeless treasures over 40 years old — captivate onlookers at every stop.
Prestigious brands like Porsche have participated in the event, adding a touch of elegance and excitement to this remarkable experience, where heritage and horsepower unite.
If you’re visiting Tulum this March, don’t miss the chance to witness the start of this extraordinary journey — a perfect blend of speed, culture, and history in motion.
REBORN IN THE SUN.
SPECIAL YOGA SESSION FOR THE EQUINOX IN ALEA TULUM
At Alea Tulum, we embrace the powerful energy that spring brings with a special yoga session on the beach this March 21st, where the first rays of sunlight gently touch your skin and fill your heart with light.
Through mindful breathing, your body opens up to receive this transformative energy, awakening gratitude for all that you are and all that is yet to come.
May this equinox inspire you to bloom, find balance within, and walk confidently into a new life cycle.

The session has a cost of $300 MXN per person for external visitors and is included for all Alea, Mereva and Nerea hotels’ guests within their stay. Reserve your space HERE
TACO THURSDAY WITH LIVE MUSIC
In honor of Taco Day, celebrated this March, Tz’onot pays tribute to this iconic dish with our special Taco Thursday.
Every Thursday from 8:00 to 10:00 PM, enjoy our taco menu designed by our chef, featuring creative recipes made with fresh ingredients and traditional techniques. Each bite is an invitation to savor the authentic flavors of Mexico in the heart of Tulum.
Accompanied by the vibrant energy of live music, Taco Thursday is the perfect plan to indulge your taste buds and embrace the festive spirit of Taco Month.

Reservations at Tz’Onot HERE